To test your website is the only way how can you tell for sure if something works or not. Even if you aren’t completely sure the good test may give you evidence-based hints about the direction to take.
So if you’re an content creator you want to test.
But maybe you don’t have
No problem, I will show you the way. The guerilla way.
“Testing” may sound really scientific, complicated, and expensive.
The opposite is true.
What’s the purpose of the test?
The purpose of the test of your website is to see how REAL PEOPLE interact with your website – whether it works as expected.
The purpose of the test is to find out if your hypothesis about user behavior makes sense.
To test your website you need three things:
Really, don’t start testing if you don’t know:
If you have money at this point just jump to usertesting.com and learn how to use the platform effectively.
Also working as an tester yourself may be a nice way how to find out how the testing process works.
If you don’t/or you want to try something different keep reading.
Approach them, introduce yourself as a starting out web designer and offer them a coffee if they will spend with you 10 minutes testing your website.
If they say “yes” just give them your tablet/notebook/smartphone and ask them to perform the pre-defined tasks. I will speak about this in a second.
That’s it, that’s the magic.
Note. Be prepared that the refuse rate may be rather high.
You will get better with repetition in it.
And if you aren’t successful (even then) focus on the subtle details:
If you try it for 3x the other 300x repetition will be much easier.
You gave the gadget to the person. Now: What kind of tasks may you need the person to perform?
Ask the person to comment loudly on the process. You want to see the thought process – step by step.
Once the test start don’t just listen to the person but mos importantly watch her/him
Look very closely. Don’t interrupt him/her but write all potential questions down and ask them later.
With a bigger project, you will probably have a list of tasks you will want your “tester” to perform.
Then at the end don’t be afraid to add a couple of questions about things you’re not sure about/need to know.
Ask open questions and make sure they aren’t suggestive.
Opinions are good but you want to see the real behavior and action the people take.
That’s why you’re testing it in the first place.
So value the types of information accordingly.
Clicking around for 10 min trying to find sth > Hating the visual
That’s the kind of mindset you need to have.
PS. Mind different devices and don’t be afraid to test for multiple ones.